Earth911 Video Special: The Ecological Benefits Framework, Beyond ESG – A Virtual Forum

Tune in to the future of easy-to-understand information about the environmental impact of companies, products, services, and restoration projects. This special Earth911 video event about the Ecological Benefits Framework, Beyond ESG — A Virtual Forum, looks beyond complicated language and narrow solutions that dominate the carbon markets and ESG investing to explain the positive, regenerative results of our spending and investing.

Discover how sustainable investing and shopping choices are simplified by the iconic approach used by the Ecological Benefit Framework (EBF) to describe the Earth-positive impact of a company, restoration project, or product at the store on the planet’s air, water, soil, biodiversity, human equity, and carbon. Soon, your first question when searching for an investment or product may be, “Where is the EBF report?”

Earth911’s Mitch Ratcliffe talks with the naturalist, ocean health advocate, and TV host Ashlan Cousteau of EarthEcho International, EBF leader and storyteller Douglas Gayeton of The Lexicon, Newday Impact Investing CEO Doug Heske, and other early users and collaborators from the Pew Bertarelli Ocean Legacy Program, the Allen Institute for AI, and Savimbo, who are working together to develop the Ecological Benefits Framework.

The Ecological Benefits Framework is platform for reporting the benefits created by businesses, governments, nonprofit projects, and more. The EBF mends the shortcomings of ESG reporting, extending materiality reporting to quantify the positive impacts of a company, a product, or a project on the things humans share with every living creature. 

Watch and listen to the talks and audience questions to see how the Ecological Benefits Framework gives people an accounting system for restoration and regeneration that allows investors, philanthropists, executives, and citizens to make informed decisions based on easily comparable data.