Saudi hosting ‘Red Sea Fashion Week’ this month

Red Sea Fashion Week

It wasn’t that long ago, in 2018, that Saudi Arabia started letting drive, and people still aren’t allowed to report on environmental issues and concerns from inside Saudi Arabia; but Saudi Arabia is trying to bring its fossil fuel nation and Saudi Aramco to the 21st century. They are trying with NEOM, a 15 minute city and mega grouping of resorts and destinations.

One other way to boost tourism and interest is fashion. And this month Saudi Arabia hosts its first Red Sea Fashion Week.

Menswear story;STYLE Vision Saudi

The Red Sea Fashion Week will celebrate both established and emerging talent. Alongside international brands, the spotlight will shine on 100 Saudi fashion labels.

The three-day event will include two runway shows and activations, featuring luxury fashion, jewelry, ready-to-wear, and resort wear collections from both Saudi and international designers.

Burak Cakmak, Chief Executive Officer of the Saudi Fashion Commission, said: “With Red Sea Fashion Week, we set out to forge a distinctive and dynamic platform that not only highlights the vast creativity and skill within Saudi Arabia but also elevates our nation as a key player on the global fashion stage.

“This initiative is a vibrant testament to our dedication to cultivating local talent and integrating them into the international arena, resonating deeply with the Kingdom’s Vision 2030 goals of enriching our cultural fabric and broadening our economic horizons.”

Launched in 2021, the Saudi 100 Brands program empowers Saudi designers to develop their fashion, luxury, and jewelry businesses, providing them with the best tools to grow their label in both local and international markets.

Through masterclasses, workshops, one-on-one mentorship sessions, and professional development delivered by industry leaders and experts, Saudi 100 Brands is already producing fashion stars and enjoying success on the world stage with events taking place at New York, Paris, and Milan Fashion Weeks.

In its first year, the program delivered more than 5,000 hours of specialized mentoring. The program covers ten different categories: ready-to-wear, modest, concept, premium, demi-couture, bridal, handbags, jewelry, and from this year, fragrances, and footwear.

The designers are a diverse group – aged from 20 – 70, 85% female, some educated in top international design schools while others are self-trained.

Together with the Ministry of Culture, the commission is working to unlock a thriving cultural sector to preserve and elevate the traditions that make the Kingdom unique.

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